In collaboration with NBA2K, State Farm boldly ventured into the virtual realm by introducing our iconic good neighbor, Jake from State Farm, as the first branded non-playable character in the NBA2K universe. This innovative integration unfolded within "The City," a dynamic space uniting players in a vibrant basketball community. The results? An NPC Jake, exclusive State Farm swag at a new branded "NGHBR GOODS" store, and an epic Twitch tournament showdown featuring top gaming influencers (including the one and only Jake, naturally).
Art Director
(Virtual) Apparel Designer
Social
Team
Jonathan Pliego (CD)
Chloe Rockel (CW)
Michael Webber (CW)
Josh Johnson (AD)