The McDonald’s Fan Store marked a first-of-its-kind retail experience at McDonald’s global headquarters—a space designed to let employees, visitors, and fans rep the brand in a bold, unmistakably McDonald’s way.
Tasked by the Brand team, my Design Lead and I developed over 100 merch designs in just 10 days—from apparel to playful collectibles—each rooted in the spirit of McDonald’s. I also led creative efforts to promote the launch across MHQ, from scavenger hunts and giveaways to weekly pop-ups and a full photo shoot.
The launch exceeded expectations, turning a one-off brief into an ongoing creative workstream.
Apparel Design
Art Direction
Creative Development
Team
McKenzie Moore (Design Lead)